After working a few years for his father's Princess Garment Company, Philip M. Meyers founded Fashion Frocks, Inc.
Employing mostly women, the company sold their garments door-to-door utilizing a style card or salesman sample. In the 1950's, the frocks were sold in home parties much like Tupperware parties.
Housewives chose the outfit they wanted based on the image and description on the card. A sample of the fabric was attached to each card. The salesperson noted colors, price, deposit, and shipping information on the back of the card.
The style cards would be returned to the manufacturing company based in Cincinnati, Ohio for processing. At the height of their success, the company reported serving one million customers in the United States.
These style cards are a collector's delight.
Employing mostly women, the company sold their garments door-to-door utilizing a style card or salesman sample. In the 1950's, the frocks were sold in home parties much like Tupperware parties.
Housewives chose the outfit they wanted based on the image and description on the card. A sample of the fabric was attached to each card. The salesperson noted colors, price, deposit, and shipping information on the back of the card.
The style cards would be returned to the manufacturing company based in Cincinnati, Ohio for processing. At the height of their success, the company reported serving one million customers in the United States.
These style cards are a collector's delight.
 |
| Fashion Frocks Style Card 1950's 'Parade in Style' |
 |
| Fashion Frocks Style Card 'Poodle Print' 1956 |
 |
| 1950's Fashion Frocks Style Card 'Junior Delight' |
 |
| Fashion Frocks Style Card 1950 '20th Century Wonder' |
 |
| Fashion Frocks Style Card 'Swishy Swiss' |
 |
| 1950's Fashion Frock Style Card 'Shirtwaist Plaid' |
 |
| 1950's Fashion Frock Style Card 'Sun and Fun' |
 |
| Fashion Frocks Style Card 1953 'Cedar Green' |
No comments:
Post a Comment